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Privacy Policy – Deep Aesthetics

Last updated: December 2025

Deep Aesthetics (“we”, “our”, “the Clinic”) is committed to protecting your personal information and respecting your privacy. This Privacy Policy explains how we collect, use, store, and safeguard your data when you visit our website or receive treatment at our clinic.

By using our website or submitting your information, you consent to the practices described in this policy.

1. Information We Collect

We may collect the following types of information:

1.1 Personal Information You Provide

  • Full name

  • Email address

  • Phone number

  • Address (if required)

  • Medical history relevant to your treatment

  • Photos submitted for consultation

  • Appointment details and preferences

1.2 Automatically Collected Information

When you visit our website, we may automatically collect:

  • IP address

  • Device type

  • Browser information

  • Pages viewed

  • Time spent on the website

  • Referral source

This data helps us improve website performance and user experience.

1.3 Cookies & Tracking Technology

We use cookies to:

  • Improve website functionality

  • Analyse website traffic

  • Personalise user experience

  • Support marketing campaigns

You can adjust cookie settings in your browser at any time.

2. How We Use Your Information

We use your data to:

  • Provide treatments and services you request

  • Manage bookings and follow-up appointments

  • Respond to enquiries submitted through forms

  • Send important updates or confirmations

  • Improve website performance and security

  • Deliver targeted ads through platforms like Google or Meta

  • Maintain medical and treatment records as legally required

We never sell your personal information.

3. Legal Basis for Processing (GDPR)

We process personal information under the following lawful bases:

  • Consent – when you submit forms or sign up for marketing

  • Legitimate interest – appointment reminders, internal analytics

  • Contract – when you book a treatment

  • Legal obligation – medical record retention

You may withdraw consent at any time.

4. How We Store and Protect Your Data

We implement strict security measures to keep your information safe:

  • Encrypted data storage

  • Secure booking systems

  • Restricted staff access

  • Regular system monitoring

Medical information is stored securely in compliance with healthcare and data-protection regulations.

5. Sharing Your Information

We may share your information only when necessary, such as:

  • With trusted service providers (e.g., booking systems, payment processors)

  • When required by law or regulation

  • With medical professionals involved in your care

We do not share your information with third parties for unrelated marketing purposes.

6. Marketing Communications

If you opt in, we may send:

  • Treatment updates

  • Promotional offers

  • Clinic news

  • Follow-up reminders

You may unsubscribe at any time using the link in our emails or by contacting us directly.

7. Your Rights (Under GDPR)

You have the right to:

  • Access your personal data

  • Request correction of inaccurate information

  • Request deletion (where legally permitted)

  • Restrict processing

  • Object to marketing

  • Request transfer of your data to another provider

To exercise your rights, contact us at: info@deepaesthetics.co.uk

8. Medical Information

Medical photos, consultation notes, and treatment details are kept confidential and only used for clinical purposes unless you give explicit written consent (e.g., for before/after photos).

9. Third-Party Links

Our website may link to external websites. We are not responsible for their privacy practices and encourage you to review their policies.

10. How Long We Keep Your Information

We retain personal and medical data only as long as necessary:

  • Medical records: according to professional and legal guidelines

  • Contact forms & enquiries: up to 12 months

  • Marketing data: until you unsubscribe

11. Changes to This Privacy Policy

We may update this policy from time to time. The latest version will always be published on this page.

12. Contact Us

For questions about this Privacy Policy or your data rights, contact:

📧 info@deepaesthetics.co.uk
📍 London Clinic: Suite 5 Scott House, Admirals Way, London E14 9UG
📍Birmingham Clinic: King Edwards Wharf, Sheepcote Street, Birmingham B16 8AB
📞+44 7476 559188